On the left, we have a page for people who want to design a certificate, and on the right we have a landing page for people looking for certificate templates. JOIN THE LAB Using Search Intent To Inspire Landing PagesĬanva has two key landing pages for most of their use cases:Ī page for discovery and a page for creation.Ĭheck out the examples below. This is the story of how Canva was able to create a backlink empire. So if you want to scale up your content, get more traffic and create a content marketing engine that runs as smooth as butter, you’re going to love today’s essay.

An opportunity that even Canva has overlooked.

How to reach thousands of people through your blog.

The role of responding to current trends for products.

How to create a scalable backlink program.

The role of content directories for SEO.

It’s a masterclass on how to create a content marketing empire that drives real results using an inbound marketing funnel. This is not just a guide to understanding how Canva dominated the SERP. We’ll be diving deep into the marketing tactics that have helped them acquire 4+ million backlinks and over 270 million visitors a year. It’s taken years of smart decisions, brilliant execution and prolific vision to build their brand. Like a great Empire – Canva hasn’t achieved this success overnight. This is a complete breakdown of the Canva marketing strategy that helped the brand grow to a $6 billion valuation, generate 20 million monthly active users, and gain customers across 190 countries-including 85% of all Fortune 500 brands. “Empires were not built in a day, nor homes in an hour.” -E.

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